Different food products are often promoted to help weightloss.

The “Healthy” Product

on April 10 | in Featured, Reaching the Customer | by | with No Comments

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Living a healthy lifestyle through fitness and healthy eating are becoming more popular throughout the years. As a result, more and more companies are reacting to this lifestyle change by creating healthier products, or so we think.

Advertising the “Healthy” Product

As companies create these new products, they develop ways to showcase the products’ healthiness and benefits to consumers. They create product descriptions and make claims that will appeal to these customers. Such claims may include how the product will help weight loss or benefit digestion. However, much of the time these terms mislead consumers into believing they are healthy products when in reality they are not.

In fact, many of the claims companies make to boost sales turn out to be completely false or not substantiated by research. The following products are just a few of many that we have probably all seen that were, in fact, deceptive and inaccurate.

Examples of Misleading “Healthy” Products

Acai Berries

Acai berries are a deep purple color with the taste of a mix between berries and chocolate. They are also known for containing various unique characteristics that many fruits lack such as antioxidants, fiber and healthy fats. However, many products containing acai have been claimed as an aid in weight loss. In fact, one company made the claim that an acai supplement could help someone lose 25 pounds a month. While this would benefit would be desirable by many, it unfortunately was not back up by any evidence.

Activia

Activia yogurt commercials were abundant on television about 10 years ago. These advertisements claimed that eating Activia yogurt daily would relieve digestion problems. A similar yogurt drink from the same company, Dannon, claimed to prevent sicknesses such as the cold or the flu. While both of these products did contain probiotics which are known to benefit the body, the claims made were exaggerated. The Federal Trade Commission deemed that these health benefits were “clinically proven” to be false.

Sketchers

Another product that claimed to help improve the body was Sketchers Shape-Ups. These new shoes were advertised as shoes that would help customers lose weight, and tone their legs, buttocks and abs. However, these statements were not backed up with proof. Even worse, various advertisements involved celebrity endorsements. Such advertisements were even more misleading to customers since they would be more likely to believe the claims and purchase the product as a result. Sketchers has also been reported with deceptive marketing practices for various other lines of their shoes.

Airborne

Finally, the product Airborne which promised to prevent or stop colds was deemed as misleading. While this supplement contained herbal extracts, antioxidant, synthetic vitamins and many other ingredients, the company was charged for unverified claims. There was no information that could back up Airborne’s claims that their product would prevent cold and fight germs.

Conclusion

Overall, when looking for healthy products to improve the body, it is important for consumers to first look up the product and see if it has been packed up by science. If it appears that companies are simply making up these statements, it is best to avoid them or consult a doctor for help.

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